Marketing the New #39 Route
TriMet
Marketing help offered from TriMet by Jon Joseph:
- Posters for area businesses and the L&C campus - we might be able to
lend both design and printing help.
- Onboard rider alerts - we'll do this two weeks before the change
- Press release - this will go out in the days prior to the change
- "First Ride" from campus to Hillsdale Farmer's Market on Sunday 6/4.
(First Day of new service); have a TriMet booth with information and
free tickets.
- Hillsdale events, farmer's market, law school
- Lewis & Clark newspaper ad we could design, perhaps same as poster
design
- Wilson HS - rider alerts, posters, newsletter, web site, marquee,
email to parents
- SWNI newsletter article
- Direct mail - TriMet needs to get the number of households... but we may be able to create and mail something for you.
Perhaps one of you, or the neighborhood association, could compile a list of
college and community events where the line might be promoted, including
start and end dates for both L&C and Wilson?
Neighborhood Associations / Riders
- Design a Poster [Link to draft of Poster]
- Design a Two-Sided Map [Link to Page Describing concept], with business directory and schedules entice potential riders and make everything easy.
(Problem - schedule will change in September - so the first map could be
somewhat crude, Marked as Expiring on Sept X (when schedule will change),
and can be re-issued somehow in the fall.
- Develop a HOWTO Ride for beginners. [Link]
- Develop a HOWTO Trasfer for advanced riders going to Multomah!
The best connection for the day could be promoted, for both directions. [Link]
- Develop Summer Ride Ideas - a series of rides to the Library, to the Brew pub, etc, as a way of getting our ridership numbers over the summer, and to establish more experienced riders.
- Canvas Neighborhoods as much as possible the Map.
- Posters distributed to Businesses in Collins View and South Burlingame.
- Enlist Hillsdale Business Association
Merchants
Possibly participate in a discount coupon book that can be handled out
on board the Bus line at certain times of the day by neighborhood volunteers.
Schools
Lewis & Clark College and Law School
- Announce on LC electronic bulletin board
- Place posters throughout campus, at the shuttle stops, and on the TriMet bus stop shelters next to the Campus.
- Include in electronuc edition of Campus Connections
- Feature on LC Transportation and Parking web site
- Provide TriMet a list of campus events appropriate for marketing the new line.
- Pio Log - when is the last iussue this year? FOr sure, include again in the Fall issue.
- Review / modify Burlingame shuttle service.
Wilson High School
Work with Trimet.
Riverdale High School
Work with Trimet.
Capitol Hill School
Work with neigborhood.
St Clare's
Work with neigborhood.
Churches
Perhaps a letter to each church in the area, asking them to announce and / or publich in their church bulletin. Encourage their memebers ti use the bus when they can during the week. Bus service doesn't start on Sunday until 11:00 hour, so that won't be very useful!
Churches include: Mt Carmel, St. Marks, St. Barnabus, St Clare's
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