How Data is generally stored on an 80 column punch card
Before we can explore the IBM 1130 Binary Card (aka Zebra Stripe Card), we must first understand the Standard Punch Card.
Standard Punch Cards have 80 vertical columns and 12 horizontal rows for rectangular punches. This means that each column on the card has 12 punch-hole positions.
Card Rows of a Generic Card
Why 12 rows? Ten rows would suffice for numeric data.. in fact, the original punch card had ten rows of round holes, and way fewer (27?) columns.
In addition to rows '0-9', there are two zone punches that are used to in combination with 0-9 to represent letters and some special characters. The zone punches are in the two rows above the 0-row, called the 11-row & 12-row. The Hollerith coding for alphanumeric punches is shown on this card (also from my collection).
Note in the above card photo, the 11 and 12 rows have no ink printed showing them. These rows exist — you can see the punches!
The printing across the top was done by the keypunch machine, using a primitive dot matrix print head. See references at the end.
Hollerith Codes were named for Herman Hollerith, who was responsible for the 1890 census. See references at the end.
Card Columns of a Generic Card
All 80 columns can be used for data. However, many times the order of a deck of cards is critical, such as a deck of cards holding a thousand statements of a computer program — so columns 73 through 80 were often reserved for Card Identification and Sequence Numbering, leaving columns 1-72 for data or the body of a computer program.
Alternatively, a data deck might use columns 1-8 for a student or employee number, and use 9-80 for data. These same applications often needed more than one card or kind of card per person. So, for example, column 80 might contain a card type which indicated what format applied to the card!
In general, the card is simply a 'medium' that can be used for input. A card passed through a card reader, and the card image, 80 12-bit results, were sent to the computer for processing. A paper hole or lack of a hole was all that mattered.